Description
Advertising is the process of creating and placing ads in media to promote a product, service, or brand. The advertising industry has changed dramatically over the past few decades, thanks to advances in technology and data analytics. Today, businesses of all sizes can use sophisticated tools to target their ads to specific audiences and measure their effectiveness.
The principles of effective advertising are outlined in the PMBOK (Project Management Body of Knowledge). These include understanding the customer, defining objectives, developing a creative strategy, testing, and evaluating results. By following these guidelines, businesses can create effective advertising campaigns that achieve their desired results.
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| Advertising (PMP Tool) |
Used to communicate with users or potential users of the product or the service.
It is an independently-used project management tool.
Where it is Used
Process Groups
This tool is used in the following Process Group(s) during the project management.
Executing
Knowledge Areas
This tool is used in the following Knowledge Areas during project management.
Project Procurement Mgmt.
Activities
This technique is used while performing the following project management activities by the project manager and the team.
Conduct Procurements
Process Group | Knowledge Area | Activity |
Executing | Project Procurement Mgmt. | Conduct Procurements |
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