n the context of a project or organization, a sponsor is an individual or group that provides financial or other resources to support the project or organization’s goals and objectives.
The sponsor is typically a senior executive or other influential individuals within the organization, or an external partner, who has the authority to allocate resources and make decisions about the project or organization.
Sponsors are responsible for providing funding, resources, and guidance to ensure the project or organization is successful. They play a critical role in defining the project or organization’s objectives, setting priorities, and making decisions about project scope and direction. Sponsors are also responsible for communicating the project’s or organization’s objectives and value to stakeholders, and for ensuring that the project or organization is aligned with the larger strategic goals of the organization.
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Usage
A common terminology in Stakeholder Management
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