The Stakeholder Engagement Assessment Matrix is a tool that helps organisations figure out who their stakeholders are, how important they are, and how much they should be involved. Usually, the following steps are taken:
1. Figure out who is involved: The first step is to figure out who is involved in the project, programme, or effort. This could be people, groups, organisations, or whole towns who are affected directly or indirectly by the project.
2. Sort stakeholders into groups. Once you know who the stakeholders are, you should sort them into groups based on how much impact and interest they have in the project. The Power-Interest Matrix is the most common way to group things. It divides people into four quadrants based on how much power and interest they have.
3. Decide on an engagement plan. The right amount of involvement can be decided based on how the parties are grouped. For example, stakeholders with a lot of power and a lot of interest may need active participation and ongoing contact. Stakeholders with less power and less interest, on the other hand, may only need occasional reports or none at all.
4. Develop engagement plan: Once the right amount of engagement has been found, an engagement plan can be made. This plan should list specific strategies and methods for getting in touch with each major group, such as how to get in touch, how often, and what the key messages will be.
5. Keep an eye on and assess: Finally, it’s important to keep an eye on and evaluate how well the plan works over time. This could include asking stakeholders for feedback on a daily basis or finding other ways to keep track of what they think and how they feel.
Overall, the Stakeholder interaction Assessment Matrix is a useful tool for organisations that want to improve their interaction with stakeholders and make sure they are meeting their needs and demands.
