A vanity metric is a measurement or metric that looks impressive or flattering but doesn’t really tell you much about the success or progress of a business or organization. Vanity metrics tend to focus on metrics that make a business or organization look good on the outside but don’t tell you much about how healthy the business is or how well its strategies are working.
Things like social media followers or pageviews are examples of vanity metrics because they are easy to change and may not lead to real business results. These metrics may look good to stakeholders, but they don’t tell you anything useful about how well a company’s marketing or business strategies are working.
Metrics that aren’t considered vanity metrics, on the other hand, tend to focus on specific business outcomes or key performance indicators (KPIs) that are tied to specific goals or objectives. These metrics give important information about the health of a business or organization, which can be used to make decisions and plan strategies.
It’s important for businesses and organizations to measure and track metrics that are related to their specific goals and objectives, rather than getting caught up in vanity metrics that don’t tell them anything useful. By keeping track of meaningful metrics, businesses can get a better idea of how they’re doing, find places to improve and make decisions based on data to help them reach their goals.
Usage
It is used in communication management for progress update, status reporting
