Net Promoter Score (NPS) is a way to measure how loyal and happy a customer is. It’s based on a simple question: “On a scale of 0 to 10, how likely are you to recommend our product or service to a friend or colleague?” Customers who give a score of 9 or 10 are thought to be promoters, while those who give a score of 0 to 6 are thought to be critics. Customers who give a score of 7 or 8 are thought to be balanced.
The Net Promoter Score is found by taking the percentage of people who don’t like something and taking it away from the percentage of people who like it. The score can be anywhere from -100 to +100, with a better number showing that customers are more loyal and happy.
NPS is a great way for companies to find out how loyal their customers are and where they can improve. It can also be used to compare yourself to your competitors and see how customer trust changes over time. By asking customers for feedback and looking at what they say, businesses can learn what keeps customers coming back and what needs to be changed.
NPS can be used in many different fields, such as shopping, healthcare, leisure, and technology. It has become a famous and well-known indicator because it is easy to use and works well to measure customer trust and happiness.
