What is a Business Case?

A Business Case is like a storybook for a project, explaining why it’s worth doing. It’s filled with all the reasons and evidence to show that a project is a good idea. Just like how a storybook has a beginning, middle, and end, a Business Case starts with describing the problem or opportunity, talks about the solution or the project, and then shows all the good stuff it will bring—like more money, better products, or happier customers. It’s like telling a tale about why this project is going to be successful and beneficial for everyone involved.